Danson House

Bexley Heritage Trust

Bexley Heritage Trust manages two historic houses in Kent, Danson House and Hall Place. Following the appointment of a new chief executive, I was brought in to cast a fresh pair of eyes over the marketing and help the Trust overcome specific challenges.

The strategic phase of the project included auditing competitors;  running a staff workshop and developing the brand values; as well as drafting the communications strategy and budget. Next up was the implementation: creating a new brand as well as visitor leaflets,  a travel trade planner, advertising and promotional materials to support temporary exhibitions.

www.bexleyheritagetrust.org.uk

BarkingDagenham

Barking & Dagenham Council

This four-day mentoring project with the heritage services department at Barking & Dagenham Council focused on improving the marketing knowledge and skills of a key team member. The coaching was designed to help them achieve their marketing aims whilst acknowledging the budget and resource restrictions.

Here’s what the client had to say:

The training received was excellent and was tailored specifically to the service need, being practical, focused and relevant.  The trainer was extremely helpful to our Events and Promotion  Officer, enabling her to focus on specific needs and be realistic.  The PR sessions were particularly useful and have equipped her with the knowledge, skills and confidence to make a real difference to the marketing and promotion of Heritage Services.
Chris Foord | Group Manager, Heritage Services | Barking & Dagenham Council

www.lbbd.gov.uk

South Bank News

South Bank News & Forum

My role at South Bank Employers’ Group included ensuring local residents and employees had the opportunity to stay informed about local issues, express their views and  influence decision-making.

Activity included:
* Relaunching and editing the magazine South Bank News which was delivered to every household and also to local community venues
* Running the South Bank Forum, a quarterly public meeting, chaired by Kate Hoey MP and Simon Hughes MP and attended by local ward Councillors

www.sbeg.co.uk

Jubilee Gardens

Whilst at South Bank Employers’ Group, I ran the community consultation for two regeneration projects: Jubilee Gardens, the park next to the London Eye, and Waterloo City Square.

Activity included:
* Developing consultation strategies
* Conducting baseline research to ascertain local usage and requirements
* Developing identities for both projects and creating supporting materials, including brochures, newsletters and event invites
* Attracting high attendance at community consultation events through impactful and informative communications
* Maintaining ongoing, direct liaison with local stakeholders and voluntary groups
* Managing community public exhibitions and events to provide local residents with a forum to have their say and voice their concerns
* Running the press office for both projects, securing coverage in broadsheets and trade press

www.jubileegardens.org.uk

South Bank London

Building the profile of destinations to increase footfall, dwell time and spend is one of my passions. I spent seven years running the South Bank Marketing Group, a successful tourism consortium in London which brings together the area’s attractions, cultural venues, museums, hotels and transport providers to promote the South Bank as a destination. In 2010, I set up South Bank Venues, a group dedicated to attracting business from the meetings, events and conferences sector.

Activity included:
* Working closely with members to draft an annual action plan which balanced the requirements of all partners
* Growing and maintaining membership
* Securing match-funding
* Relationship building with neighbouring areas, government agencies and local authorities to enable closer collaboration and jointly funded projects
* Producing high impact marketing campaigns, including the eye-catching ‘Today I am…” creative, as well as Time Out guides to the area, maps, events guides etc
* Establishing the award-winning site www.southbanklondon.com as well as the area’s social marketing presence, including www.twitter.com/southbanklondon
* Developing a strong, recognisable brand for the destination
* Conceiving and launching the ‘InfoBike’ service, an innovative way of providing visitor information along the riverside
* Ensuring South Bank enjoyed a high profile with key media via regular press releases and events
* Raising the awareness of London concierge via a dedicated familiarisation day
* Commissioning visitor research from MORI

www.southbanklondon.com

Cut ‘n’ Paste

There is a change afoot at Bexley Heritage Trust, including the development of a new brand identity. Staff from across the organisation were pulled in to give their input into a brand values workshop. With over 90 years of service between them, they certainly know a thing or two about their historic houses and why people visit. Very informative all round!

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