Bexley Heritage Trust manages two historic houses in Kent, Danson House and Hall Place. Following the appointment of a new chief executive, I was brought in to cast a fresh pair of eyes over the marketing and help the Trust overcome specific challenges.
The strategic phase of the project included auditing competitors; running a staff workshop and developing the brand values; as well as drafting the communications strategy and budget. Next up was the implementation: creating a new brand as well as visitor leaflets, a travel trade planner, advertising and promotional materials to support temporary exhibitions.
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