Month: November 2013

One Historic Garden

One Historic Garden is a collection of seven special parks, woodlands and gardens in South and West Wales. Each partner has received significant funding to undertake capital works to increase their appeal. I was commissioned by Blue Sail to deliver the marketing campaign designed to raise the profile of the gardens and attract more visitors.

My role focused on developing a brand identity; creating a visitor leaflet and managing its distribution; managing the advertising campaign; setting up a new web site; and raising awareness of the gardens amongst the travel trade.

www.onehistoricgarden.co.uk

NYMAZ

NYMAZ is a youth music development charity which champions the transformative potential of music for children and young people. Working with partners, such as Harrogate Festivals, it delivers high-quality music-making activities across North Yorkshire. In parallel, it runs professional networks to enable musicians and practitioners to develop their skills and learn one another.

Made by Marketing was appointed to manage the marketing for the charity, which was going through a period of change brought about by changes to its funding conditions. Having drafted a detailed communications strategy, hand-on activity has included: refreshing the brand to broaden its appeal; setting up a brand new web site and suite of stationery; updating its social media presences and other digital communications; creating new print promotional materials; drafting press releases and setting up journalist briefings.

www.nymaz.org.uk

Cheshire West & Chester Council

The £300 million Northgate leisure and retail redevelopment scheme is proposed to transform the economic future of the historic city of Chester, creating some 1600 jobs as well as significantly increasing annual spend.

Made by Marketing was commissioned by Blue Sail to lead on the creation of public consultation materials, notably an information leaflet to be distributed across the region and exhibition panels, working closely with the Council team and ACME architects.

www.cheshirewestandchester.gov.uk

Eaton Manor Country Estate

Set in 500 acres of glorious Shropshire countryside, Eaton Manor Country Estate offers award-winning luxury 4 and 5-star self-catering holiday cottages.

Over the past ten years the business has grown substantially and the team recognised that it was now time to review its customer communications. Made by Marketing was drafted in to help the business address this challenge. Workshops were used to  better understand their key target audiences and their individual communication needs, as well as to identify their brand values and agree a visual direction for the company.  The project was wrapped up with a series of recommendations to be taken forward in-house.

“Our workshops with Elizabeth were crucial to help us define our brand values and identify our target markets so that we could be confident in tackling the task of re-branding and developing a new web site and printed brochure. We have now finished this project and are reaping the rewards as a result of a clear direction gained by our initial work with Elizabeth.”
Phillipa Hillier | Eaton Manor Country Estate

www.eatonmanor.co.uk