NYMAZ is a youth music development charity which champions the transformative potential of music for children and young people. Working with partners, such as Harrogate Festivals, it delivers high-quality music-making activities across North Yorkshire. In parallel, it runs professional networks to enable musicians and practitioners to develop their skills and learn one another.
Made by Marketing was appointed to manage the marketing for the charity, which was going through a period of change brought about by changes to its funding conditions. Having drafted a detailed communications strategy, hand-on activity has included: refreshing the brand to broaden its appeal; setting up a brand new web site and suite of stationery; updating its social media presences and other digital communications; creating new print promotional materials; drafting press releases and setting up journalist briefings.