Gunnersbury Park Museum

Gunnersbury Park Museum documents the life of this exciting part of West London. Housed in a Grade II* Regency mansion once owned by the Rothschild family, the museum is currently working on a bid to the Heritage Lottery Fund to enable it to refurbish the building and modernise its offer.

With a view to preparing for a positive funding decision, the museum commissioned Made by Marketing to develop a marketing strategy for this development phase and for the three-year transformation period. A key objective was to ensure current visitors received clear messaging about the refurbishment in order to retain their engagement with the museum and its outreach activities, whilst at the same time building interest in the project amongst new audiences.