It’s all Gone in the Air

Longstanding client, the youth music development charity NYMAZ, conducted research into the opportunities and challenges faced by young people living in rural areas and of the particular benefits that out-of-school music activities can offer to their life chances.

Made by Marketing was responsible for launching the report, titled ‘Gone in the Air’ – from proofing the report and managing design, through to PR and social media. Our highlights? Securing an opinion piece in Yorkshire Post, hearing the story on breakfast radio and creating a real buzz online.

NYMAZ has made six policy and practice recommendations to spark discussion and influence the way this type of music project is both funded and delivered. One thing is for sure: this debate is only just getting started.

To see the summary of findings, visit