I’ve recently started working with the Royal British Society of Sculptors – they have been somewhat under the radar but that is all set to change with a new director at the helm. Based in South Kensington, the Society has bold ambitions for the years ahead.
I am very excited to be involved at the early stages, working with the team to identify their brand values, develop a SWOT analysis, get under the skin of their target audiences and wordsmith a narrative which neatly explains their direction of travel…of which more, at a later date!
Investing time and effort in getting the building blocks right is essential. It sets the framework for future communications and basically makes life easier in the long run. I find running brand workshops really rewarding and interesting. Participants always comment on how much they appreciate having some time away from their desk to properly think about their organisation and what it stands for.