Herefordshire’s Winter Welcome

I’m currently working with Orphans on a Covid-recovery plan for Herefordshire, focused firmly on tourism. On the strategic side, I’ve supported the team by identifying market segments, working up user personas, contributing to the branding process and planning creative campaigns. I’ve also been assisting with the practical delivery, such as copywiting. This winter, we’re keen to welcome visitors to Herefordshire’s pretty market towns for some stress-free mooching around our independent shops. I had the enjoyable task of writing up each market town’s offer for the campaign web site, have a read here (and maybe I’ll entice you to visit?!) www.winterwelcomes.co.uk/shopping