Let me introduce myself, my name is Elizabeth Parbutt and I am a freelance marketing consultant specialising in museums/ heritage, arts and culture, destination marketing and tourism, plus rural businesses. I provide clients with both strategic consultancy and tactical support.

I have 22 years’ marketing experience  and a passion for helping clients to grow their organisations by communicating more effectively with their visitors/customers, industry, media and stakeholders.

In 2011, I set up Made by Marketing as I could no longer resist the call of doing my own thing. Prior to going it alone, I was marketing director for South Bank Employers’ Group, where I led the tourism consortium responsible for promoting of London’s South Bank as a visitor destination. I also managed the consultation process for large-scale regeneration projects and facilitated better community engagement. As such, I have extensive experience of building and managing partnerships; working with organisations both large and small; and using the full range of marketing tools to deliver powerful campaigns.

My previous working life included a number of years working for a top PR agency, as well as heady times promoting a web agency during the dot com boom.

I am a member of the Arts Marketing Association and of the Association of Independent Museums.

For more information, see my profile on www.linkedin.com