I'm currently working with Orphans on a Covid-recovery plan for Herefordshire, focused firmly on tourism. On the strategic side, I've supported the team by identifying market segments, working up user personas, contributing to the branding process and planning creative campaigns. I've also been assisting with the practical delivery, such as copywiting. This winter, we're keen … Continue reading Herefordshire’s Winter Welcome
Not my usual topic, but with social distancing becoming an increasing necessity in these pandemic-ravaged times, I've started thinking about activities to do with my son. We're all going to be spending a lot more time chez nous so here's some ideas for having fun in the garden. There's lots of links to some fab … Continue reading Staying home…ideas for fun in the garden
One of the services I offer is copywriting. This takes me on a regular whirl through annual reports, press releases, visitor literature, travel trade guides and feature articles for the media. This is an article I drafted on behalf of youth music charity NYMAZ for Primary Music Magazine to celebrate a live-streaming music project in … Continue reading Copywriting: an article for Primary Music Magazine
I recently had the fantastic task of helping an organisation select a new designer for their rebrand project. For the client this was a big deal - the new identity will help shape a new future and help them engage with a broader range of audiences. It was a busy day of interviews but I … Continue reading Top Tips: How to select a design agency
A trip to LEGO House in Billund, Denmark, is a lesson in creating a rounded visitor experience which really delivers. Celebrating its first anniversary later this month, the intention was to create a space dedicated to creativity, fun and learning. It’s hard to believe that the concept “the home of the brick” only came about … Continue reading Building the LEGO experience, brick by brick
With winter on the way out, are you feeling ready for something shiny and new? It’s definitely the time of year when many of my clients start thinking about having a spring-clean on their branding/marketing materials. Before you dive in and start speaking to designers, I recommend spending some time drafting a design brief. … Continue reading TOP TIPS: HOW TO WRITE A DESIGN BRIEF
Yesterday I swapped my desk for a day trip to Coventry Transport Museum, the venue for Culture Coventry’s very first Family Friendly Conference. Colleagues from across the sector generously shared their experiences in presentations and workshops, so I thought I would do likewise and share my principal take-homes from the event: Keynote, Dea Birkitt, Kids … Continue reading Coventry Culture’s Family-Friendly Conference – My Take-Homes
I've recently started working with the Royal British Society of Sculptors - they have been somewhat under the radar but that is all set to change with a new director at the helm. Based in South Kensington, the Society has bold ambitions for the years ahead. I am very excited to be involved at the … Continue reading Laying the foundations for Sculptors
For the past couple of years I have been working with youth music charity NYMAZ to brand and promote their pioneering project Connect: Resound. It was conceived to overcome the problem of providing a well-rounded music education offer to rural schools when they are often time-consuming and expensive to travel to. The answer lay in … Continue reading Campaigning for better broadband
