One Historic Garden

One Historic Garden is a collection of seven special parks, woodlands and gardens in South and West Wales. Each partner has received significant funding to undertake capital works to increase their appeal. I was commissioned by Blue Sail to deliver the marketing campaign designed to raise the profile of the gardens and attract more visitors.

My role focused on developing a brand identity; creating a visitor leaflet and managing its distribution; managing the advertising campaign; setting up a new web site; and raising awareness of the gardens amongst the travel trade.

www.onehistoricgarden.co.uk

South Bank London

Building the profile of destinations to increase footfall, dwell time and spend is one of my passions. I spent seven years running the South Bank Marketing Group, a successful tourism consortium in London which brings together the area’s attractions, cultural venues, museums, hotels and transport providers to promote the South Bank as a destination. In 2010, I set up South Bank Venues, a group dedicated to attracting business from the meetings, events and conferences sector.

Activity included:
* Working closely with members to draft an annual action plan which balanced the requirements of all partners
* Growing and maintaining membership
* Securing match-funding
* Relationship building with neighbouring areas, government agencies and local authorities to enable closer collaboration and jointly funded projects
* Producing high impact marketing campaigns, including the eye-catching ‘Today I am…” creative, as well as Time Out guides to the area, maps, events guides etc
* Establishing the award-winning site www.southbanklondon.com as well as the area’s social marketing presence, including www.twitter.com/southbanklondon
* Developing a strong, recognisable brand for the destination
* Conceiving and launching the ‘InfoBike’ service, an innovative way of providing visitor information along the riverside
* Ensuring South Bank enjoyed a high profile with key media via regular press releases and events
* Raising the awareness of London concierge via a dedicated familiarisation day
* Commissioning visitor research from MORI

www.southbanklondon.com