Category: Managing design & print

Danson House

Bexley Heritage Trust

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Bexley Heritage Trust manages two historic houses in Kent, Danson House and Hall Place. Following the appointment of a new chief executive, I was brought in to cast a fresh pair of eyes over the marketing and help the Trust overcome specific challenges.

The strategic phase of the project included auditing competitors;  running a staff workshop and developing the brand values; as well as drafting the communications strategy and budget. Next up was the implementation: creating a new brand as well as visitor leaflets,  a travel trade planner, advertising and promotional materials to support temporary exhibitions.

www.bexleyheritagetrust.org.uk

Jubilee Gardens

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Whilst at South Bank Employers’ Group, I ran the community consultation for two regeneration projects: Jubilee Gardens, the park next to the London Eye, and Waterloo City Square.

Activity included:
* Developing consultation strategies
* Conducting baseline research to ascertain local usage and requirements
* Developing identities for both projects and creating supporting materials, including brochures, newsletters and event invites
* Attracting high attendance at community consultation events through impactful and informative communications
* Maintaining ongoing, direct liaison with local stakeholders and voluntary groups
* Managing community public exhibitions and events to provide local residents with a forum to have their say and voice their concerns
* Running the press office for both projects, securing coverage in broadsheets and trade press

www.jubileegardens.org.uk

South Bank London

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Building the profile of destinations to increase footfall, dwell time and spend is one of my passions. I spent seven years running the South Bank Marketing Group, a successful tourism consortium in London which brings together the area’s attractions, cultural venues, museums, hotels and transport providers to promote the South Bank as a destination. In 2010, I set up South Bank Venues, a group dedicated to attracting business from the meetings, events and conferences sector.

Activity included:
* Working closely with members to draft an annual action plan which balanced the requirements of all partners
* Growing and maintaining membership
* Securing match-funding
* Relationship building with neighbouring areas, government agencies and local authorities to enable closer collaboration and jointly funded projects
* Producing high impact marketing campaigns, including the eye-catching ‘Today I am…” creative, as well as Time Out guides to the area, maps, events guides etc
* Establishing the award-winning site www.southbanklondon.com as well as the area’s social marketing presence, including www.twitter.com/southbanklondon
* Developing a strong, recognisable brand for the destination
* Conceiving and launching the ‘InfoBike’ service, an innovative way of providing visitor information along the riverside
* Ensuring South Bank enjoyed a high profile with key media via regular press releases and events
* Raising the awareness of London concierge via a dedicated familiarisation day
* Commissioning visitor research from MORI

www.southbanklondon.com