Danson House

Bexley Heritage Trust

Bexley Heritage Trust manages two historic houses in Kent, Danson House and Hall Place. Following the appointment of a new chief executive, I was brought in to cast a fresh pair of eyes over the marketing and help the Trust overcome specific challenges.

The strategic phase of the project included auditing competitors;  running a staff workshop and developing the brand values; as well as drafting the communications strategy and budget. Next up was the implementation: creating a new brand as well as visitor leaflets,  a travel trade planner, advertising and promotional materials to support temporary exhibitions.

www.bexleyheritagetrust.org.uk

Jubilee Gardens

Whilst at South Bank Employers’ Group, I ran the community consultation for two regeneration projects: Jubilee Gardens, the park next to the London Eye, and Waterloo City Square.

Activity included:
* Developing consultation strategies
* Conducting baseline research to ascertain local usage and requirements
* Developing identities for both projects and creating supporting materials, including brochures, newsletters and event invites
* Attracting high attendance at community consultation events through impactful and informative communications
* Maintaining ongoing, direct liaison with local stakeholders and voluntary groups
* Managing community public exhibitions and events to provide local residents with a forum to have their say and voice their concerns
* Running the press office for both projects, securing coverage in broadsheets and trade press

www.jubileegardens.org.uk

South Bank London

Building the profile of destinations to increase footfall, dwell time and spend is one of my passions. I spent seven years running the South Bank Marketing Group, a successful tourism consortium in London which brings together the area’s attractions, cultural venues, museums, hotels and transport providers to promote the South Bank as a destination. In 2010, I set up South Bank Venues, a group dedicated to attracting business from the meetings, events and conferences sector.

Activity included:
* Working closely with members to draft an annual action plan which balanced the requirements of all partners
* Growing and maintaining membership
* Securing match-funding
* Relationship building with neighbouring areas, government agencies and local authorities to enable closer collaboration and jointly funded projects
* Producing high impact marketing campaigns, including the eye-catching ‘Today I am…” creative, as well as Time Out guides to the area, maps, events guides etc
* Establishing the award-winning site www.southbanklondon.com as well as the area’s social marketing presence, including www.twitter.com/southbanklondon
* Developing a strong, recognisable brand for the destination
* Conceiving and launching the ‘InfoBike’ service, an innovative way of providing visitor information along the riverside
* Ensuring South Bank enjoyed a high profile with key media via regular press releases and events
* Raising the awareness of London concierge via a dedicated familiarisation day
* Commissioning visitor research from MORI

www.southbanklondon.com